David Beckham is again on the spotlight. Started as a football player in Manchester United, transferred in Real Madrid, becoming a brand on its own, and finally winning the US soccer title in his last game for LA Galaxy, Beckham has not finished with his world stage performance yet.
Sainsbury's, the official sponsor of London Paralympics 2012, has signed Beckham earlier this month. He immediately have been appointed to participate in an ongoing campaign called '1 million children'. The aim of the campaign is to persuade children with or without disabilities to play sports together. First video has already been released where Beckham plays with a blindfold.
Will this campaign achieve its aim? And how strong the influence of Beckham in England has remained? We will follow and see the end result. Until then we will hope for 'the more, the better'.
No comments:
Post a Comment