Friday, 28th July, was one of the rarely nice days in London. Warm and sunny, the day was partially spent with a friend, a colleague from the university, around the Olympic Park in Stratford. Sharing moments and thoughts for life, just before we set apart to each others next destination we have witnessed WWF volunteers raising awareness of a cause.
The World Wildlife Federation is the world's leading independent conservation body, which is passionate about: safeguarding the natural world; tackling the urgent threat of climate change (Earth Hour); and sustainability - change the way we live.
However, the aim and the set objectives of such organisations are difficult to manage from the moment they start becoming big in numbers of personnel . When me and my friend saw the group of young people under the flag of WWF, I was stunned with the way they were trying to raise awareness of their cause: Safe The Tiger. Let me clarify it slightly. In a team seemingly to be a group of 5-6 young people, there was only one (let's code name her Ranger665) that I saw, she was the only one working with passion and trying to explain the purpose of their appearance among endless crowd. On the contrary, two of the representatives, one of which was supposedly the supervisor or the team leader (NOT!) were all the time simply talking to each other. Where is the purpose in that? Yet, there was another one, walking like an Olympic gold medalist in weightlifting. Many people, I observed, were passing by her with a strange look on their faces once she was about to approach them, perhaps also asking themselves various types of questions. And there were two more, which could not be seen clearly but trying to get the attention of the walkers. Nevertheless, the purpose of the volunteers was to get peoples attention about their cause. It was simply to send a short message to number 70800 with a text Ranger, which was indeed a bit expensive for a message, 5 GBP, but neglecting previously mentioned behaviour of the representatives, the purpose served a good cause: Safe The Tiger.
Personally, I am for world unity and harmony. I am for nature and sustainability. I like the causes of WWF and the initiative that has become a global movement today: Earth Hour. Nevertheless, these causes are being neglected by the staff, employees, volunteers, which as a stakeholder group are the most valuable asset in organisational reputation building. In a case like WWF, which is a Global and Big organisation, such representatives like the ones stated earlier, would only jeopardise the ultimate goal: “people living in harmony with nature” and create the wrong impression in the society, which would rather push back peoples willingness to help. However, people would help, but only if they see serious behaviour of the organisation's representatives.
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