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Monday 17 October 2011

With or Without Technology

Politics and Technology. Those two topics appear on regular basis, every single day, around the world on the Social Media. Heavy headlines on this matter come out in newspapers, online articles, TV, radio, internet, etc. and have enourmous impact on consumers' behaviour. Leaving the politics topic on a side for now, let's look up the effect of technology and more specifically the networking that happens to be crucial.

In the past weeks news about BlackBerry mobile phones, which system crashed, and simultaneously are killing slowly customers' confidence in their brands' image. That story has made almost a world chaos in between people using their phones and within the company that was loosing those affected ones' trust. A week later Mr Lazaridis co-CEO of the brand, came out apoligizing and giving an update of the improvements BlackBerry system is making and stabilising its network. However, the fact that so many people cried out on this issue is unbelievable. Networking, internet and technology are important for business. Nevertheless crying out for such an issue shows only that people have forgotten what the real world problems are: such as poverty, hunger, etc. Has it happen to you that while on a dinner in a restaurant with friends, on the table right next to yours comes a couple and instead starting socialising, the first thing they do is getting on their mobile phones and that continues for quite a while until they even look at their eyes?

As a matter of fact social networking seems to become dangerous for children. Moreover Google have actually created an online educational program that is under development but when is finalised will introduce free and basic instructions on how internet consumers should share their information and pay attention on the risk when sharing. Free knowledge on how to distribute information, this sounds handy? However, the problem has been around since Facebook and Twitter basically came out respectively in 2004 and 2006. Both online networks had issues on this matter and still working on it with improvements on regular basis. Now how is that helping humanity? It does, creating groups like WWF, Earth Hour, etc. and building up awareness through those social media about solutions for better world future. 

Online networking is used to spread a global issue quicker then it was years ago. Only in a month of time, Occupy Wall Street Movement, has been appearing and recently it is all over the news, reaching massive levels of protests around the Globe. Starting at Times Square, New York City, with the outrage of the NY police department. Then continuing in Rome, where riots have always been a problem no matter what the issues are and yet campaigns are developing in Asian and African countries. That is meant to be a non-end of the world economical crisis which is the main reason of the movement's start.

Continuing to follow the world news and especially last events, Social Media is building up its impact on peoples' behaviour, where online networks are the main source to spread global issues around the continents of Planet Earth. With or Without Technology, social network would still be a heavy bridge that bounds humanity and their believe in greater good.

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