Beckham on the spotlight

David Beckham is again on the spotlight. Started as a football player in Manchester United, transferred in Real Madrid, becoming a brand on its own, and finally winning the US soccer title in his last game for LA Galaxy, Beckham has not finished with his world stage performance yet.

Sainsbury's, the official sponsor of London Paralympics 2012, has signed Beckham earlier this month. He immediately have been appointed to participate in an ongoing campaign called '1 million children'. The aim of the campaign is to persuade children with or without disabilities to play sports together. First video has already been released where Beckham plays with a blindfold.

Will this campaign achieve its aim? And how strong the influence of Beckham in England has remained? We will follow and see the end result. Until then we will hope for 'the more, the better'.

Why PR books and cultural difference interfere between each other

When a question is asked about PR and its history and meaning, many refer to books. Some argue that history have started millenniums ago, others say it has began when job itself has appeared at different times in different countries and cultures.

If most Western nations work of books examples, Eastern cultures play against them. In literature, manipulation is less used by PR practitioners because of its negative influence if uncovered, which then raises bad reputation. That has its main concern in this new developing industry. However, manipulation is well known in Eastern Europe, and more specifically Bulgaria.

The most recent case was a month when elections had taken places. And manipulation and corruptions were the main tools for success. Bulgaria has now a new president and new mayors in the cities of the country. The nation of roses is considered by many foreign research groups and financial investigators, to be the poorest of all EU countries. Now you most likely ask yourself the question, so why would a person want to be a mayor or a president of such a country, when prosperity is at the bottom of a box? I personally would add, and why would you be manipulative and using corruptive manners to achieve that?

If you can not answer at least one of the two questions, let me help you. Bulgaria might be the poorest country on paper, but not by facts. Tourist all over Europe, Russia and even off seas and oceans travel to visit God's beautiful creation. In not so many places you can see all the four seasons on their most prettiest vision and where else than Bulgaria you can have a perfume made from roses, which grow everywhere in the country. The sea and mountains do not make exception, only some people do. The way to understand all of what have been said is to live in the country and experience all negative impact wealthy people do in order to become wealthier. And do not get me wrong, they get richer not by mind or soul, but by materialism.

The hunger for property, money and power is a trend that some are fighting agains, others are fighting with, thirds are supporting it. 

Mr Plevneliev is the newest 7th (4th long-term) president of the Bulgarian Republic. And while he gives important interviews and building up awareness around the media on how to improve the country and the lifestyle of the Bulgarian citizens, the National Railway Services are on strike. BDZ is a one of the structures that has left under the country's management and supervision. Previously national banks, telecommunications and others have been sold to private corporations, which now dictate a monopoly in the country. However, Bulgarian Railways strike is due to unpaid salaries and while people are getting together to stand against this inhumanity, railway transportation is becoming slower, out of date and out of schedule. This can be as well taken as a conspiracy, because people use of transport shifts towards other private transportation like the bus lines. That would be the logical move and decision by publics, but have thought that in a poor country where people do not have much money and use trains, instead of yet slower bus transportation for long distances gets on strike in such a moment. And this is not the only time that has happened, referring to previous years when train delays and strikes have appeared, pushing people to use buses a lot more then travelling with BDZ.

To conclude as this seems to be a long story already, There will be many years yet to come before Bulgaria start using the real purpose of PR and that would be building up brand's reputation before destroying it indefinitely.

The jog of London's 2012 Olympic torch

It is wonderful how today's information floats in the deep ocean of social media. Inspired by a tweet, this morning decided to slightly change the topic of my blog, going direction Olympics and the symbol of all - the famous flame of ancient Greece.

The pictures shown above are from the Sport, Leisure and Events Management (GIHE, Switzerland) program's field trip in winter (2006) of IOC's headquarters in Lausanne, Switzerland.

In about an year London is hosting the 30th summer Olympics, the city's third one after 1908 and 1948. The tradition of carrying the Olympic flame (Video), in which participation of 8'000 torchbearers and 1000 communities in UK, will start its relay in Greenwich Maritime.

Simple things in life make people smile..

 In times of poverty, crimes, unhappiness and not only in one country but around the world. Small things can make a person, group of people, or even a whole nation, smile. Now what would that be..

Fireworks is linked with emotions. Used by people to celebrate happiness. This is what happened tonight - 5.11.2011 - in Blackheath. The bonfire fireworks as well known have gathered few thousands of London citizen from the area. The only noise that was heard was children's happy screams, adults excitement and the booming of the astonishing fireworks. The tremendous event continued for over 15 minutes, starting with the countdown of the viewers and finishing with loud applause.

The only disturbing fact of the night was the London traffic. This brings out questions for another topic - London Olympics and its Logistics - which is coming soon during a month of summer 2012. However even negative was not enough to break the positive spirit spread around the area for the evening's show. People, family, friends came with excitement and left with the same amount of it, including the happy walk on the way back with a smile on all of their faces.

Happiness and love is what brings people together. Once more we all showed that simple things make that happen.

P+M=C (Part 2) A shift to a new or a remain to an old era

Elections have finished.. Emotions has spread in depth before, during and after those important votes were given. At the end, all remained the same. Whoever pays more, stays more (longer).. At least in the small seaside city.

Now there are two options that citizens could possibly take. One is thinking of the Mayor as the same person as during the 4 years of his leadership: corrupted, self-beneficial, blind-sider (in terms of giving/showing his contribution without logically thinking of the consequences, which afterwards prove his irresponsible behaviour). However, some might think I the writer is too harsh, others would probably think of jealousy, thirds may decide to think it through and figure out that some of this can be actually true.

Second option, would be, the Mayor has changed the way of thinking. Well that for most of us would not be real, however the theory of assumptions allows the writer to give examples of alternatives. Moreover this means, the Almighty Mayor will start contributing to the city's development. So many projects are yet to be re-introduced by educated people who think of the future such as: University of Tourism; Sports Hall; Local boy/men playing in the city's football, from there the development of the Youngsters' teams; Theatre Hall, etc. Well could that be only a dream or should it be a reality!?

Whatever happens, old or new, new and old, all depends on the Mayor and the councillors of the sea city. Could they benefit while the whole society benefits is another questions they might decide to think of? Would that put them on a pedestal, not really, but it would bring a good word of mouth through out the locals. Now is the time to change. The Mayor did not change, however his behaviour could and build up something unique.

Nevertheless, Bulgaria had got a new president. Rossen Plevneliev is his name and he will be representing the country of roses for the next 5 years. The president himself will carry the social responsibility of giving his nation a notion for a better future. In this sense, linking the local with the presidential elections, corruption has major role to play. New and/or developed solutions would be of a greater help for the nation's growth.

In this small but also powerful on its own country, leaders' elections are of an extreme importance for a change. Unfortunately tempted by others and materialism may slightly delay that most wanted change. However, no one knows what the future hold, only hope and patience has left to carry humans soul.